August 31, 2010

Celebrity Charities: Good For Image, But What About Good Works?

Posted in Philanthropy at 3:26 pm by philanthropynews

By Monte Burke and William P. Barrett

Like a good tax advisor, a charitable connection is now considered essential for a serious celebrity building a brand. That can come through an identification with a cause (think Mary Tyler Moore and the Juvenile Diabetes Research Foundation), by contributing cash after a disaster (Brad Pitt and Angelia Jolie for Haiti), or from big fundraising events (Jerry Lewis and his annual telephones for the Muscular Dystrophy Association).

Or, a celebrity can do like Bill Gates, Michael Bloomberg, Michael Dell and many other billionaires on the Forbes 400 list have done and set up their own foundation, perhaps branded with their own name. We estimate about a fourth of those on our 2010 list of the biggest celebrities have their own charities.

Read more via Forbes.

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